Contactually's Winter Business Bootcamp: Ask the Expert with Jason Economides (Session I: 11/17/14)
This video is for the first session of our Ask the Expert series, part of Contactually's free Winter Business Bootcamp initiative, that took place on Monday, November 17th. A few examples from this session included several discussion of effective calls-to-action, ways to make your marketing messaging more disruptive, and a live marketing makeover of BiotekCalibrations.com.
Do you struggle to formulate email campaigns, advertisements or brochures that actually bring in more leads and convert them to customers? Do you have difficulty articulating your unique proposition so that your customers realize that they absolutely NEED to do business with you?
Following our recent marketing and advertising pre-training sessions, Contactually and ECO Business Academy invite you to an exclusive and ongoing Ask The Expert program, where you can dial in and ask the most pertinent questions about your business’s strategy, marketing campaigns, and sales and advertising tactics. We’re incredibly fortunate to bring you the invaluable wisdom and expertise of Jason Economides, CEO of the renowned ECO Business Academy, at no cost to you.
Throughout the series, Jason will conduct live marketing makeovers for a limited number of participants, and will provide tangible results to demonstrate how new and improved marketing strategies can increase business ROI. You can also expect to learn about real-life, tactical examples, including:
• Revamping your direct mail campaign so that you generate regular inbound leads
• Putting together a 52-week email drip campaign to keep you top-of-mind when it comes to converting your prospects to customers
• Increasing your conversion rates and selling your product or service for top dollar, without being sucked into discounting madness
• Reactivating a stale client list or database
• and much, much more.